Rocket Money, a financial start-up from Silicon Valley, needed multiple TV commercials to introduce its rebranded app.

The challenge was to craft a unique and standout look. Something fresh for a finance app while still feeling polished and professional. It needed to break away from the typical flashy tech aesthetic, and resonate with a younger audience at the same time.

The campaign successfully introduced the new Rocket Money app, driving increased brand awareness and a significant boost in sales across the U.S.