Rocket Money

Behind the scenes

For our Rocket Money commercials, we blended the charm of stop-motion with the realism of live-action. Using in-camera, motion-controlled movements and carefully crafted set design, we built a visual world that’s as fresh, clean, and organized as your finances will be.

Every frame was meticulously planned. From the crisp lighting to the seamless transitions. Creating a playful, precise and professional style that reflects Rocket Money’s promise: financial clarity, without the clutter.

Direction | Video Production | Stop Motion | Set design | Scripts | Storyboards

For the opening scene, we used stop-motion animation. We built a custom rig with adjustable arms so we could move any object in any direction.

The animation below was made frame by frame using 250 photos at 24 frames per second. All done by hand.

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