Wolkentoetjes

Dr. Oetker

Dr. Oetker asked us to help launch Wolkentoetjes; their new fluffy dessert. We got the chance to do something bold, fun, and different. Just how we like it!

We crafted a tactile and surreal commercial set in a sweet pastel-toned world. Dr. Oetker loved how the tone matched the product perfectly! It's sweet, distinctive, and unforgettable.

Commercial | Direction | Film | Animation | Set design | Craft

A simple storyline

Dr. Oetker’s Wolkentoetjes are filled with fluffy clouds and fine flavors. It's the lightest dessert you will ever eat!

It's a perfect story explained a few simple sentences. What more do you need?

The production of these desserts takes place in the Wolkentoetjes Factory. It picks the clouds from the sky and sends them on an extensive journey through the factory. A strict selection process separates the thunderclouds from the fluffy clouds.

And of course, only the fluffiest ones get approved.

Behind the scenes

Craving to see how we set up this factory and made those fluffy clouds? Take a look at our delicious behind the scenes!

Client Dr. Oetker
Agency Being There
Direction Studio Mals
D.O.P Setreset Films
Set design + Craft Studio Mals
Production Agency Shop Around
Animation + Color Setreset Films
Music + Sound design Riversound
Voice over Annet Malherbe
Assistants Annika Braun Adrianus Kundert
Making of Marit Kok

Want your head in the clouds?

Behind the scenes