Behind the Scenes

Wolkentoetjes

What makes the Wolkentoetjes commercial so engaging? It's playfulness. We turn something abstract like a flavor, into something mouthwatering everyone can relate to.

Add a playful style and a light sense of humor and the message lands without effort. It’s simple, fun, and instantly memorable. Here's how we did it.

Commercial | Direction | Film | Animation | Set design | Craft

In a simple story, all the details have to be perfect. This commercial called for some creative problem-solving.

To create soft and friendly clouds, we used wool. By felting the wool into shape, we gave the clouds a classic, recognizable form while keeping them light and fluffy.

To transport them through the factory's pipe system, we used vacuum cleaners connected to the tubes. And finally, we equipped a robotic arm with a soft glove to make sure the storm clouds didn’t end up in the desserts.

Hungry for more?

Want to see that perfect drop one more time? Head back to the case and watch it again.