Who says you need tons of space for a baby room? IKEA proves the difference with the tiniest nursery in the Netherlands, built inside a handmade birdhouse. Designed with love and furnished with a custom made miniature IKEA interior, this project celebrates spring and the joy of nesting.
Bursting with charm, this playful campaign invites everyone to dream big, even in the smallest of rooms. Happy nesting, from IKEA and the birds.
In this campaign the Behind the Scenes video is actually the final film. On purpose, obviously. Showing the process of how tactile projects are made builds credibility and also highlights the craftsmanship behind the final result.
Following the step-by-step creation of props and sets adds a sense of wonder and engages your audience even more. On top of that, it makes the finished piece feel even more meaningful and memorable.
Creating miniature versions of classic IKEA furniture was incredibly satisfying. These designs are iconic, and their familiarity makes them instantly recognizable.
Obviously, this leaves no room for mistakes in craftsmanship. All the parts are made to the correct scale and size. If you follow the miniature instruction manual -like we all do- it all works out perfectly.
Ready to build your nest?
