Chocomel

The one and only

As Europe’s leading chocolate milk brand, Chocomel needed a distinctive and refreshing creative direction for their classic Letterpakken campaigns. Together with the agency, we developed a bold, vibrant yellow world matched with sharp, memorable copy.

From TV commercials to online content, print, banners, and DOOH, we delivered a fully integrated package of assets. Each perfectly designed to the platform’s specs and the campaign strategy. This resulted in awardwinning work: Brand-consistent high-impact content with measurable reach and engagement.

Campaign | Commercial | Film | Photography | Branded Content

San Accent 2017 Winner

Dutch Interactive Award Gold

De Letterpakken

Chocomel’s letterpakken are limited-edition cartons, each with a bold letter, released annually for Sinterklaas. They encourage shoppers to spell names and messages in-store, turning packaging into playful, culturally resonant marketing.

What began as a clever campaign quickly became an annual holiday ritual, with consumers rearranging shelves and some stores setting up full displays.

Blending product and interaction, the Letterpakken boost brand visibility and festive spirit. It proves packaging can be a powerful, creative communication tool.

Hello yellow

Their bold, simple packaging called for an equally strong visual approach. They came to the right place when they called us. Our vibrant colored world and strong, simple visual style, matched perfectly with theirs. No need for unnecessary extras, just tasty-looking commercials, with a playful vibe.