Packshots with a twist

Bol.

Bol.com is the go-to platform for just about everything. Whether you need a toothbrush, a TV, or a pressure washer, they’ve got it. But how do you bring such a wide range of products to life in a fun, unexpected way?

That’s where we came in. Bol. was looking for a creative partner to produce countless product shots, each with a conceptual twist. Think clever setups, playful storytelling, and bold, colorful visuals.

Photography | Branded Content | Creative direction | Animated GIF

On any device

The images are used online and offline, in ads, banners, direct mailings and on social platforms. Custom made in every shape or form, for any device.

Bol(d) statement

“Working with Mals feels like a party. They understand exactly who we are as a brand, and consistently deliver quality."

Jesse Donker, Creative Director @ Bol.

Trusted Partner

Since 2022, we've been their trusted creative partner. We understand their brand values – Human, Colorful, Playful, and Simple – their workflows, and the challenge of producing original visuals.

We take that pressure off their hands. And to elevate the brand even more, we consistently deliver loads of crisp images with a touch of humor.