Behind the Scenes

Orangina

When Orangina approached us with the idea to bring back their iconic “shake before you drink” message, we saw an opportunity to go all-in on creativity. The challenge? Make it fresh, fun, and totally scroll-stopping.

We built custom contraptions like a mini rollercoaster, a pinball machine and even a Newton’s Cradle. Each one fully functional and engineered for maximum shake.

Every shoot became a playground of motion madness, With a whole lot of physics, trial and error, and a team having way too much fun.

Direction | Video Production | Set design | GIF | Craft
ADCN Awards 2016 Craft Animation - Finalist

Keeping it real since 2013

At Mals, we love to keep things real. Building and crafting actual props not only showcases our craftsmanship, it brings ideas to life. We believe that real, tangible objects really resonates.

The viewer might not notice it at first, but they’ll definitely feel the blood, sweat and yes, sometimes even tears, that went into building the sets.

It’s all in the details

We went all out for Orangina, aiming to get every detail just right. From the safety bar in the rollercoaster cart to the tiny orange on top of the carousel. Take a closer look at the props and see for yourself.

Ready for another round? Head back to the case and jump right in.

Let’s go!

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